In this week’s column at the Tennessean I provide a summary of what it takes to attract investors to your business.
So what do these professional investors look for in a business when they make an investment decision?
We often hear that such investors will put money in an “A” team with a “C” idea, but not an “A” idea with a “C” team. That is, rather than investing in the next great idea, they invest in entrepreneurs with a proven track record of success in previous deals. However, the truth is that you will need straight A’s to get angel or venture capital money.