In the discussions between our Belmont entrepreneurs and the ideablob.com team last evening, the topic centered on the value of getting multiple perspectives when facing a decision — of seeking wise counsel from people with experience and expertise. Seeking counsel is one of the practices that Mike Naughton and I talk about in relation to the virtue of prudence in our book about being a good entrepreneur titled Bringing Your Business to Life (due out later this spring). Prudent entrepreneurs are good stewards of the resources available to them for their businesses, including investment and other start-up capital, employees’ labor, customer trust, and so forth.
Seeking counsel is never more is never more important than when considering whether to launch a new business and how to best position it for market entry. Aspiring entrepreneurs should not seek out only those who act as cheerleaders to their dreams. Find people with expertise and experience who are willing to bluntly tell you the flaws and weaknesses in your plans. My students call this being “Cornwalled” when I offer my honest assessment of their ideas and plans. I always encourage them to seek more perspectives than mine. More than once I have failed to see the wisdom of a new business idea!
One of the things I like about ideablob.com is that it is creating a forum that dramatically widens your circle of people who can offer counsel on new ideas. Many of the people who frequent the site are passionate about entrepreneurship.
Seek wise counsel on your ideas from several people with different backgrounds. Listen to their counsel — never argue. Reflect on all of what you here and look for common threads that you can use to make your idea stronger. It will improve the odds that your idea is really a good business opportunity, that you will position it properly when you launch, and that you will realize the success that you dream of.
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