Use of Bartering Expands During Recession

Bartering is nothing new to bootstrapping start-ups.  Small firms trade services or products with each other, which allows both to preserve their precious cash flow. 

The recession has increased interest in bartering as a bootstrapping strategy for entrepreneurial businesses of all sizes.  Out of the increased demand for bartering opportunities comes growth in businesses that offer a more formalized barter network.

From the Wall Street Journal:

Typically, a small business sets up an account at a barter company, similar to a checking account at a bank, for a one-time fee. “Trade dollars” earned for services rendered are deposited into the account and can be spent on any product or service in the network. Companies regularly find others willing to barter via the barter site’s online directory of services, email newsletters, referrals or by contacting a firm’s account manager.

On top of the setup fee, both parties pay the barter company a transaction fee of about 5% to 6% on each deal.