During the on-going recession, entrepreneurship is becoming an even more popular path for women in America. Elizabeth Fuller has an article in CSM that explores some of the common practices of women entrepreneurs:
“If opening a business demands courage, opening one in the aftermath of the
worst economic downturn since the Depression demands a special steeliness,
especially for female entrepreneurs. Because women-owned businesses are
concentrated in retail and service industries – think Estée Lauder, Coco Chanel,
Mrs. Fields Cookies, even Zipcar – they were among the first to feel the
downturn. Now, in a fragile recovery, the business climate requires other
qualities, like resourcefulness and patience.”
Their strategies? Keep debt low and bootstrap at every opportunity.
As an entrepreneur female, these kind of news really boost my spirit. Women are usually, in my opinion, more hardworking and avid to start new projects even when times are difficult.
I can see the results of women becoming entrepreneurs just from some individuals that I went to school with and a close friend. All three of these ladies operate their own photography business. One of them also does graphic design in the country music industry and another has expanded to jewelry making, knitting and designing home goods. I admire their work and think that it allows them to feel independent and in control of their future.