Co-founder of The Entrepreneurial Mind, serial entrepreneur and professor of entrepreneurship.
Author: Jeff Cornwall
Dr. Jeff Cornwall is the inaugural Jack C. Massey Chair in Entrepreneurship at Belmont University in Nashville, Tenn. Dr. Cornwall's current research and teaching interests include entrepreneurial finance and entrepreneurial ethics.
Dr. Jeff Cornwall is the inaugural Jack C. Massey Chair in Entrepreneurship at Belmont University in Nashville, Tenn. Dr. Cornwall's current research and teaching interests include entrepreneurial finance and entrepreneurial ethics.
It began as unlikely partnership in the fall of 2010. Jonathan was a sophomore Entrepreneurship major at Belmont University. James was a senior Marketing major at Lipscomb University. Both students were members of the tennis teams of the two arch rival universities, which at that time were still in the same conference.
But, Jonathan and James shared a common idea to start an online grocery store for college students. The idea was to provide college students a convenient and affordable alternative to on-campus convenience stores. They would sell snacks directly to college students and also to their parents bundled up in care packages.
There is a lot of conversation surrounding what the term entrepreneurship really means. Too often today entrepreneurship has become a word that is used to describe a lack of planning or impulsive decision making by managers, or worse is used as a term to protect one’s own nest (as in, “leave me alone, I’m being entrepreneurial”).
